eCommerce Marketplace Product Launch

Context:

The eCommerce Marketplace was a curated store, built natively in-app, where users could purchase products from reputable fitness tracker brands. The eCommerce Marketplace also provided users an incentive to register for their wellness program, as many users received a subsidy to purchase products from the store from their employers.

My Role:

• Developed a business case for rebuilding the eCommerce Marketplace
• Defined the MVP
• Worked collaboratively…